Mike Pruchnicki

ex Head of Paid Social at eObuwie & Modivo

I have been dealing with online advertising for over 10 years. I started with simple Adwords campaigns for a company run by my father. I conducted my first large-scale campaigns working for Starcom, one of the largest media houses in Poland. There, I also learned how to work with clients such as Samsung and Deichmann. I gained further experience at Havas Media Group, where I built the Paid Social department from scratch. Between October 2018 and April 2022, as Head of Paid Social at Eobuwie/Modivo, I was responsible for the department running successful advertising campaigns in social media on 16 markets for Eobuwie and Modivo. From May 2022 to December 2022, as Performance Marketing Team Lead, I managed the performance marketing team at Razor Group from Berlin. I currently support my clients in performance marketing.

Let's cooperate

My services

Paid Social campaigns

I run advertising campaigns on social media (Facebook, Instagram, Messenger, Audience Network, Twitter, Snapchat, LinkedIn)

Google Ads campaigns

I run advertising campaigns in the Google ecosystem (Search, Display, Shopping, YouTube).

Web analytics

I analyze website traffic, conversion factors and paths using the Google Analytics tools, Facebook Analytics, Facebook Attribution.

Paid Social trainings

During the trainings, I transfer knowledge about advertising on social media, which I gained over the years of working in large media houses and on the client's side.

Implementation of tracking codes

I implement tracking codes (pixel FB, Google Ads conversion code, etc.) on websites.

Configuration of marketing tools

I help in the configuration of marketing tools, e.g. Google Analytics, GA plugin for Google Sheets, Google Data Studio, Supermetrics.



campaigns carried out on 16 European markets


over 9 years of experience in digital marketing


over 50 million USD spent on online advertising