Mike Pruchnicki

ex Head of Paid Social at eObuwie & Modivo

I have been dealing with online advertising for over 10 years. I started with simple Adwords campaigns for a company run by my father. I conducted my first large-scale campaigns working for Starcom, one of the largest media houses in Poland. There, I also learned how to work with clients such as Samsung and Deichmann. I gained further experience at Havas Media Group, where I built the Paid Social department from scratch. Between October 2018 and April 2022, as Head of Paid Social at Eobuwie/Modivo, I was responsible for the department running successful advertising campaigns in social media on 16 markets for Eobuwie and Modivo. From May 2022 to December 2022, as Performance Marketing Team Lead, I managed the performance marketing team at Razor Group from Berlin. I currently support my clients in performance marketing.

Let's cooperate

My services

Paid Social campaigns

I run advertising campaigns on social media (Facebook, Instagram, Messenger, Audience Network, Twitter, Snapchat, LinkedIn)

Google Ads campaigns

I run advertising campaigns in the Google ecosystem (Search, Display, Shopping, YouTube).

Web analytics

I analyze website traffic, conversion factors and paths using the Google Analytics tools, Facebook Analytics, Facebook Attribution.

Paid Social trainings

During the trainings, I transfer knowledge about advertising on social media, which I gained over the years of working in large media houses and on the client's side.

Implementation of tracking codes

I implement tracking codes (pixel FB, Google Ads conversion code, etc.) on websites.

Configuration of marketing tools

I help in the configuration of marketing tools, e.g. Google Analytics, GA plugin for Google Sheets, Google Data Studio, Supermetrics.

COOPERATED WITH

16

campaigns carried out on 16 European markets

10

over 9 years of experience in digital marketing

50

over 50 million USD spent on online advertising