Michał Pruchnicki

Head of Paid Social at eobuwie.pl

I have been dealing with online advertising for over 6 years. I started with simple Adwords campaigns for a company run by my father. I conducted my first large-scale campaigns working for Starcom, one of the largest media houses in Poland. There, I also learned how to work with clients such as Samsung and Deichmann. I gained further experience at Havas Media Group, where I built the Paid Social department from scratch. Currently, as Head of Paid Social at eobuwie.pl, I am responsible for the department that successfully runs advertising campaigns in social media on 14 markets. I am a member of Facebook Marketing Consultants program that consists of companies and freelancers who are vetted for their expertise and ability to maximize Facebook advertising.

Let's cooperate

My services

Paid Social campaigns

I run advertising campaigns on social media (Facebook, Instagram, Messenger, Audience Network, Twitter, Snapchat, LinkedIn)

Google Ads campaigns

I run advertising campaigns in the Google ecosystem (Search, Display, Shopping, YouTube).

Web analytics

I analyze website traffic, conversion factors and paths using the Google Analytics tools, Facebook Analytics, Facebook Attribution.

Paid Social trainings

During the trainings, I transfer knowledge about advertising on social media, which I gained over the years of working in large media houses and on the client's side.

Implementation of tracking codes

I implement tracking codes (pixel FB, Google Ads conversion code, etc.) on websites.

Configuration of marketing tools

I help in the configuration of marketing tools, e.g. Google Analytics, GA plugin for Google Sheets, Google Data Studio, Supermetrics.



campaigns carried out on 16 European markets


over 7 years of experience in digital marketing


over 23 million USD spent on online advertising